Camden Irish Music Festival: Guerrilla Bus Promo

It's been done before, but that doesn't make it any less exciting! To advertise the Camden Irish Music Festival being held in the UK in late October, city buses were converted to giant speeding accordions! This creative guerrilla marketing campaign no doubt had a lot of commuters stopping in their tracks to see what was up. This is a great example of guerrilla execution which delivers a marketing message only after attention has been sufficiently captured. How can your company leverage the power of unique promotional products to turn heads and get people talking?