A Fluid Guerilla Marketing Campaign

(Via: La Nación)

This guy reminds me of melted chocolate for some reason. This is a really straightforward, effective guerilla promotion for the global warming initiative from Cruz Roja Argentina (the Red Cross’s Argentina division). I think that this is an awesome and unique use of sidewalk space because a passerby wouldn’t be able to overlook a melted man on the walkway, distributing pamphlets about how to save energy. What a bizarre yet great way to make people aware of global warming!

Where is the man’s actual body?