A Whopper of a Wallet

If you stumble across a wallet anytime soon, you may be in for a treat. Burger King recently “dropped” over 5,000 wallets in various urban hot spots. Those “would-be good Samaritans” who pick them up find a note inside telling them that “The King” wants them to keep the contents of the wallet for themselves. Each wallet contains a different set of offerings. Cash (ranging from $1 to $100 bills), Burger King gift cards, “The King’s” driver’s license and maps featuring nearby Burger King restaurants have all been found in these abandoned wallets. This promotion was conducted with absolutely no media attention or warning by Burger King but comes at an optimal time, given the current economic crisis. So far, news of this guerrilla marketing sensation has only been picked up by bloggers, but I expect this will change once the blogosphere hype reaches the mainstream media.