Digital Guerrilla Marketing

This is a walking ad gone digital. Taking a stroll down a business sidewalk has a whole new meaning now for guerrilla marketers. This guerrilla marketing campaign from Milan features sleek, eye-catching TV’s. These tall TV backpacks would be even more effective if they were double sided because you would have also captivated the people walking behind you. There would have definitely been crazy foot traffic both in front and in back that would have facilitated a great question and answer street session.