Guerrilla Marketing Feature: Nationwide Insurance

Nationwide Insurance is known for their infamous catchphrase, “Life comes at you fast” so using guerrilla marketing to capture their motto was quite an eye catching feat.

The insurance company features bright green paint falling from the buildings drenching staged cars in this Columbus, Ohio parking lot. The guerrilla marketing promotion is exaggerated with the size of the ad (the ad stretches across three very tall buildings) in order to effectively demonstrate how random mishaps can be.

Nationwide always does a great job showing haphazard occurrences.