Guerrilla Marketing From Nivea

This is a cool guerrilla marketing endeavor from Nivea who wanted to show the effectiveness of their cellulite cream. The dimples on the couch are a great way of representing the lumpy skin found on cellulite laden thighs or buttocks. The couches were strategically placed during Miami Fashion Week, which is awesome placement! Firstly, fashion and beauty go hand-in-hand and secondly, Miami for the majority has warm weather, so the ridding of cellulite would be a beauty imperative.