Wednesday, December 31, 2008

Guerrilla Marketing: Not Washed-Up



(Via: Geekologie)

For this guerrilla marketing campaign, Jobs In Town turned an automated function like washing clothes in a washing machine into someone's worse nightmare.

This is a odd yet telling ad from Jobs In Town, which is an online job search engine based in Germany. Their straight forward message of "Life's too short for the wrong job" is reinforced with the isolated boxed character on the large ad that was strategically placed on the washing machines of local laundry mats in order to promote the company.

1 comments:

jonathan said...

Is this really guerilla? Looks like a print (ie traditional) ad to me. I'm guessing it was created in Photoshop or as a one time set up for photo shoot.