To build brand awareness a wall climbing center hit the streets and placed promotional plush animals, specifically monkeys, in hard to reach places. Though hard to reach the adorable monkeys were easy to see.
These branded monkeys helped bring knowledge of the centers brand over the top. What a great use of monkeys.
Thursday, January 31, 2008
Wednesday, January 30, 2008
In order to promote Will Smith's movie, "I, Robot," San Francisco-based company, Brand Marketers, developed this guerilla campaign to spread word and interest about the film. They implanted television screens into t-shirts that played clips from the movie.
The unusual sight garnered lots of attention and proved how effective electronics can be in a guerilla promotion.
Tuesday, January 29, 2008
Are you trying to catch the most attention from your promotion? Well, the quickest way to be the center of attention is with promotional items that stand out from your target audience.
Start with brightly colored promotional apparel. People tend to judge you based on how you look. You can easily let people know you mean business in a button down shirt style. However, depending on your marketing goals promotional t-shirts are just as effective.
Don't forget to finish off your guerrilla promos with some promotional giveaway items like promotional beach balls. So, gear up your street team and move out! It is time to build awareness for your brand.
Monday, January 28, 2008
The gym wanted to integrate a message of fitness with fashion. They targeted various clothing stores and inserted an image of a ripped body inside shirts. When the customers unbuttoned the shirts, they were able to see just how nice they might look in the shirt if they worked out enough.
The ads got the job done. Whenever you mix a clever ad with some sort of apparel, the results are usually pretty cool.
Friday, January 25, 2008
The goal of a guerrilla promotion is to gain the maximum amount of attention for your brand. You do this by catching folks off guard. The most popular guerrilla promos take to the air. You can do this yourself using promotional frisbees.
Frisbees are colorful and have large imprint areas which generates great visibility. Your brand will stand out in a crowded street as your frisbees are tossed around by your street team. Don't forget to allow your target audience to join in. Have them try to join in with an old fashioned game of Monkey In The Middle.
Thursday, January 24, 2008
Wednesday, January 23, 2008
This guerrilla marketing campaign from DHL took place in Hong Kong. This is the type of marketnig campaign that really gets you moving. This promotion was extremely well executed.
The placement of promotional stickers on an escalator helped demonstrate the speed and reliability of DHL. It also helped that the DHL logo was everywhere especially their yellow corporate colors.
Tuesday, January 22, 2008
One of the goals of many guerrilla marketing campaigns is to generate leads for your business. So in addition to the rest of your promotion, having imprinted office supplies like promotional clipboards and customized pens are the easiest way to collect your leads.
Promotional clipboards have large imprint areas so imprinting them with your company name and logo is a great way to add continued exposure to your guerrilla campaign. You can design your clipboard to match your company colors.
Promotional pens are obviously an essential accompaniment to your customized clipboards. You can have your company name, logo, and tag line imprinted on the pens. This will keep your guerrilla marketing team looking professional. It will also continue to make your company logo appear everywhere.
Monday, January 21, 2008
It looks like there was some stiff Pet Store competition around the Netherlands during World Animal Day. While one company used tennis balls, this company used stickers that were treated with the smell of the actual dog food.
These stickers were placed outside of Pet Stores, immediately attracting canines, which then attracts the owners. Looks like promotional pet products are a really good way of getting the message across.
(Via: Marc's Showcase)
Friday, January 18, 2008
In recognition of World Animal Day, a Pet Store in the Netherlands gave away imprinted tennis balls with their company’s name and website printed on them. These brightly colored items are eye-catching, not to mention an obvious favorite of dogs around the world, so are likely be used and appreciated by both people and canines.
A similar approach could have been taken with items like promotional Frisbees. Overall, a great way to take advantage of an already established holiday.
Thursday, January 17, 2008
This campaign was a light-hearted way to bring the issue of America's obesity right into the faces of everyday people. It worked to show that people can shed unwanted pounds by making minor adjustments to their everyday routine. If you're looking for effective ways to keep the weight at bay, look into some promotional sports and recreation items.
Wednesday, January 16, 2008
Ok, so a stunt like this may border on disrespectful. One may even remove the border and just call it plain wrong. Whatever your view, this stunt is an interesting way to promote a sport and get some team spirit going for fans. Specifically if you’re a Tony Parker-loving Spurs fan. For a perhaps more tasteful selection of promos, you can always use some custom basketball items.
Tuesday, January 15, 2008
How many times have you been sitting at home or in a car when a good song comes on, and you just have to pretend to strum along with the guitar player? A radio station in Glasglow used this idea to its advantage when it advertised itself by “giving away” air guitars.
When it comes to guerrilla marketing, I can not think of a better way to not spend money - aside from the poster, I suppose. If the station wanted to go the extra mile for its rockin’ music fans, it could always give away some promotional music download cards.
Monday, January 14, 2008
In order to raise money to afford a new vehicle, an animal-ambulance in Breda decided to launch a guerrilla marketing campaign. This guerrilla promo shows what would happen if they couldn't raise the money.
Street teams attempted to hitch-a-ride. Without any transportation, the animal-ambulance really had to rely on other people.
This was a successful promotion raising 30,000 Euro. The street team outfitted in promotional apparel really helped make this campaign a hit.
Friday, January 11, 2008
We’ve all seen the tear-away ads posted on bulletin boards, advertising jobs, apartments, missing dogs, etc. When it comes down to it, these ads generally fail to catch anyone’s attention for long. However, this dance studio in California managed to put a spin on this plain-paper tradition by making the tear-away pieces look like a pink tutu, perfect for a ballet studio. This is a great way to use promotional flyers to generate some leads for a dance studio.
(Via: Pubblicita Online)
Thursday, January 10, 2008
When motorists drive over it, they see the sign that says “This is how it feels,” giving the impression that driving this model of car will make even the bumpiest roads feel smooth. Hopefully, Ford followed up with some other promotional automotive products to keep people’s minds on the advertised car.
Wednesday, January 9, 2008
The stripe featuring Mr. Clean was whitened to stand out as cleaner then the other painted stripes in the crosswalk. Overall, the company advertised in a way that was eye-catching, inexpensive, and fitting to the company’s products and message. It kind of puts you in the mood to use some promotional cleaning products, doesn’t it?
Tuesday, January 8, 2008
Here is a truly hot guerrilla promo that uses promotional oven mitts as the major detail of this campaign. Shopping carts and shopping baskets were fitted with the oven mitts to promote the new way Lay's is making chips.
This was a great fit with their Baked Lay's Potato Chips. Being that they are made in the oven rather than fried. This is really some hot stuff!
Monday, January 7, 2008
Nissan wanted to demonstrate the amount of leg room in their new vechicle the "TIIDA". Stilt walkers were hired to walk around the Nissan showrooms in Cairo.
Outfitted in promotional t-shirts with the brand logo imprinted across the front, and the message "Stretch your legs" across the back of the shirt. This guerrilla marketing campaign caught the attention of pedestrians as well as the media. The Nissan dealerships had many visitors who wanted to know about the new TIIDA.
Friday, January 4, 2008
Here is a guerrilla marketing campaign that is promoting a local club in Boston. The club was hosting a "Revenge of the Nerds" party. So in order to gather attendees to the party guerrilla marketing teams hit the streets.
Dressed as "nerds" these dancers were all dressed up wearing promotional t-shirts. Not sure how successful this promotion was but it comes close to rivaling the dances with luggage promo.
Thursday, January 3, 2008
1) Novice. For the beginning guerrilla marketer the simplest marketing tool at their disposal is their appearance. Having your guerrilla marketing team outfitted with promotional t-shirts is the best way for you to get brand exposure. To boost this even further equip them with promotional t-shirts that they can hand out to the people they talk to.
2) Intermediate. For marketers at this level, having promotional beach balls is a great way for them to easily hand out promotional items and toss around a few new ideas. They can pass around the beach balls to unsuspecting pedestrians. This will surely catch attention of anyone walking down the street.
3) Expert. For the expert guerrilla marketer, using a promotional ping pong ball shooter is another way to catch your target audience off guard. Fire your promotional ping pong balls, which can be imprinted with your company name and logo, into a crowd and watch as people are able to catch your brand out of the sky.
Wednesday, January 2, 2008
This guerrilla promo really got a lot of attention. I know what you are thinking it is just a billboard. But watch how much attention this simple billboard got. All it had was a countdown clock and a large promotional sticker.
Many people waited to see if it would happen. No one really expected the billboard to well..you will see.
Take a look at this crazy and dangerous promotion.