Friday, February 29, 2008
Thursday, February 28, 2008
This was a very creative guerrilla promo ad that probably caught the attention of sthe scores of people who walked down that very same street. These chimp ads were placed in high traffic areas around the city where they were sure to get noticed. Promotional stickers can be used the same way by being placed in clever locations that relate to your product or company. Just put up them in areas that will attract attention and you'll be sure to get the same reaction as the chimp!
Wednesday, February 27, 2008
Your guerrilla promos don't have to be large to get noticed. When I saw this great promotion for citysearch.com I thought how quickly it reached its target audience. The purpose of the promotion was to show how you can find even the smallest events on the citysearch website.
This promotion emphasized small, the promotional stickers are small and the best part were the miniature figures placed underneath the signs.
Tuesday, February 26, 2008
Monday, February 25, 2008
Wednesday, February 20, 2008
Promotional stickers are used once again to illustrate an idea, this time to promote a zoo offering night tours. Being on a tight budget these glow in the dark promotional items are the perfect way to advertise the creatures of the night.
Using the classic "cartoon eyes", these stickers were placed in movie theaters. When the lights went out, the eyes came on, and the creepy feeling of these eyes staring at you promoted the zoo's new night tour very well.
Tuesday, February 19, 2008
Since I'm sure many people still feel similarly, incorporating raffles into your next guerrilla campaign would be a really great tactic. The promise of a free item, whether it be a gift card or handy keychain, will surely attract people to you.
Monday, February 18, 2008
Sadly to say, in Italy there are problems with mothers facing undesired pregnancy who throw their babies into garbage bins. Amici dei Bambini is a charity in Italy which cares for abandoned children. Members of this charity have been putting the classic "Baby on Board" stickers onto garbage bins and dumpsters in hopes to raise awareness of this issue and encourage donations.
These promotional stickers really stand out and bring attention to themselves. They are a great way to raise awareness about serious issues and charitys that are in need of some help. Just like Amici dei Bambini, slap those stickers on anywhere and people will get the message!
Friday, February 15, 2008
When people think of promotional products, one of the first items that comes to mind is probably a promotional stress ball. They're by far probably one of the most common types of promotional giveaways, but regardless of their ubiquity, they really do make for an effective and affordable asset to any guerilla ad campaign.
However, because they are so common, you need to formulate new and innovative ways to integrate them into your guerilla promotion. Stress balls come in a wide variety of shapes and designs, so whatever company you're from or industry you're in, you're bound to find something that appeals to you.
Try incorporating the balls into some kind of interactive game. The more you can get people to participate in what you're doing, the more your message will resonate with them. Their fun size, squeezability, and affordability make stress balls really popular items. So consider incorporating them into your next campaign.
Thursday, February 14, 2008
Wednesday, February 13, 2008
To promote Science World, this clever ad demonstrated how germs spread. When waiting bus passengers pressed the blue button, the billboard let loose a nice wet sneeze that sprayed their faces.
Although it may have sent some scrambling to pick up someanti-bacterial wipes, the promotion was quite fun and successful.
Tuesday, February 12, 2008
Monday, February 11, 2008
A really hot promo used burnt golf tees to demonstrate the effectiveness of the Callaway Golf Hyper X Driver. The promotional golf tees were scattered around golf course driving ranges and other areas where golfers frequent.
The idea being that the new driver increased the speed of the ball so much that it burns the tee. It was a great way to demonstrate the new driver without having someone standing around explaning how it works.(Via: directdaily)
Friday, February 8, 2008
It whistles, lights up, and is easily portable. What more could you want in a promotional giveaway?
Thursday, February 7, 2008
This is a great guerrilla marketing campaign because not only does it prevent people from littering, but it also encourages people to go out and get some Hubba Bubba so that they can get involved and become a bubble gum artist themselves.
People love to test out, play with and share interactive promotions such as this. Try printing your company's name on some puzzles and gadgets that will keep your recipients busy and talking!
Wednesday, February 6, 2008
The goal of this promotion was to promote a book and to find a unique way of launching it. A Mother's Legacy is a book that was written to capture the stories of mothers in South Africa dying of HIV/AIDS. The stories from the book were downloaded onto promotional iPods. To make the book have the largest impact the promotion was packaged in such a way that people have to take the mother away from her baby to hear her message.
The result of this promotion had a huge impact. All the iPods were sold and more are being produced. This was an effective use of a promotional MP3 player. It was a powerful message and really raises awareness to the plight of mothers struggling with HIV/AIDS in South Africa.
Tuesday, February 5, 2008
The main goal of many guerrilla marketing campaigns is to generate leads for your business. It can be as simple as handing out promotional ringtone download gifts cards, to everyone who gives you a name and phone number. Many health clubs do this in order to increase membership sales.
If you want to get really creative in your lead generation campaign, put on your promotional apparel and start asking people unrelated questions to grab their attention. This is an effective ice breaker to start a conversation. Once the rapport is built with your prospect it is much easier to obtain information from them. It allows you to determine if they are a qualified lead.
Many times you can set an appointment to meet further with that person after the initial meeting. Once the appointment is set, give them a promotional keychain, or other small giveaway to help them keep your business in mind. It gives substance to your giveaways and strengthens the relationship with your freshly generated lead.
Monday, February 4, 2008
Discovery Channel is gearing up for its yearly shark week. This is the tenth year running for the Discovery Channel program. To really take the bite out of this promotion they placed some promotional surfboards on the beach. The surfboards look as if they have been attacked by sharks.
To take this promotion even further they could have handed out promotional surfboard keychains. This would have allowed for people seeing the surfboards on the beach to take the message with them.
Friday, February 1, 2008
We know it isn't summer yet, and that is exactly why using promotional beachballs as part of your guerrilla marketing campaigns is so effective. People will not be expecting you to be standing outside in your shorts tossing around beachballs into the crowd.
It will be easy for your street team to catch the attention of your target audience. Toss these beachballs around and see what happens. With your company name and logo imprinted on the balls, your target audience can grab them and easily have your brand right in their hands.