Santé Suisse is a Swiss foundation entrusted with initiating, coordinating and evaluating policies to promote public health. In an attempt to raise awareness of the growing epidemic of childhood obesity and its associated dangers, they started a promotion that highlighted some of the potential consequences in a rather eye-catching way.
Their promotional stunt featured many common items that may be used by children, such as promotional chairs, sleds and bicycles. The twist is -- those items were disturbingly altered into disproportionately oversized forms, presumably to fit the similarly oversized hineys of obese children. To drive home the significance, a label was attached to each of these monstrous items with the message: "Every fifth child is overweight."
Monday, March 31, 2008
Friday, March 28, 2008
Guerrilla promos are all about finding ways to get attention in unconventional ways. You get bonus points if you can do it with cheap and commonplace giveaways. If the giveaway is useful enough for people to want to keep and use repeatedly, then you have pretty much hit the jackpot. This week's featured giveaway, the keychain flashlight, may qualify on all three counts.
Hook up several custom keychain flashlights to your clothing and turn them all on for an attention-getting night-time street promotion. Hand out more custom-imprinted keychain flashlights to each person who comes over to investigate. Plastic and PVC versions of these promotional items can be molded into many shapes to fit your needs. Some of the more sophisticated variations can even project your company's logos and best of all, the items are handy enough to be kept around on belts or purses, adding extra longevity to your promotional stunt.
Thursday, March 27, 2008
World Vision, a non-profit advocacy organization devoted to working with children and poverty issues wanted a way to raise awareness of child sex tourism. Their cost effective solution was to place promotional door hangers reminiscent of the typical privacy indicators, but imprinted with "Do Disturb" on hotel doors in Phnom Penh, Cambodia. When tourists investigated this out of the ordinary phrase, they find a message asking them to speak out if they see anything suspicious.
This guerrilla campaign shows that it is still possible to conduct a highly effective and relevant promotional campaign even when your organization needs to make every penny count. A promotional door hanger is remarkably inexpensive to make, but will still reach a large audience if used in the right place.
Wednesday, March 26, 2008
I saw this really great street promotion last week for Cottonelle bathroom tissue. In the subway passageways for the last few weeks, there has been a flood of images for the Cottonelle brand. Last week they stepped up their promotion a few notches with this great promo.
With custom chairs shaped like dog paws, a reflection of their logo, the street team invited people to sit on the chairs and get a free massage. I didn't see any promotional giveaways, but maybe a promotional hand massager would have strengthened this promotion even farther.
Tuesday, March 25, 2008
Here is yet another example of how common inexpensive, simple items can be used effectively to promote a charitable cause. With some creativity, a simple paper imprinted bookmark becomes an eye-catching promotional tool when displayed in the right medium.
In order to encourage people to donate books for an education centre, these promotional bookmarks were placed at Strand Bookstores throughout Mumbai. The bookmarks were designed in a way that the child imprinted on the bookmark appeared to be reading the same book that was being handled. This helped reinforce the necessity for book donations to underprivileged children.
Monday, March 24, 2008
To advertise the wide variety of hairstyling options avaliable at a beauty salon, this guerrilla promotion utilized posters in creative way. A picture of a man, cropped at the forehead, was pasted to the bottom of an escalator. Smaller pictures of differnt hairstyles were affixed to each of the escalator steps so as they moved the "model" ended up continually showcasing a different hairstyle.
This guerrilla promotion is just another example of low cost promotional posters and custom stickers can make a big advertising impact when used in a creative way.
Friday, March 21, 2008
Dress it up with a hat! Hats are always a really great accessory...and way to grab some attention! When you promote with a imprinted hat on, everyone will be sure to notice! Better yet, there are many different options when it comes to hats. Baseball caps are an excellent way to top off a casual, laid back outfit, even if you don't ever play baseball.
And there are oh so many kinds of caps too.
What about an imprinted mesh trucker cap? Yeah...yes, they were once a fad, but they're still fashionable!
For summer, a light-weight promotional visor can be practical. Also, those relaxed, twill bucket caps always look good.
One more type of hat for you to think about... if you're ever on a farm or down in the deep south, a good old- fashioned promotional straw hat could be just perfect, when you wear this hat in the big city you are sure to stand out from the crowd and get noticed by your audience.
Thursday, March 20, 2008
Get all excited and tingly when you think about those lobsters jumping at you and dancing? Don't worry, you don't need to wait around all summer for them. No need to go to Maine either for a mouthwatering experience.
Whether it's a whole lobster you're eating, lobster tails, lobster rolls, crabmeat, crab claws, or anything else, you can still find readily available fresh lobsters. Like in Flordia, where you can get 'em anytime, year- round.
Something cool to watch out for on the road, especially if you're gonna be visiting the home of Mickey Mouse anyway, are the BLF restaurant's lobster cars! They're red, of course, with huge lobster monster- like makeshift creatures on the top. Some cool promotional seafood sets would have made great gifts to new customers.
Wednesday, March 19, 2008
Here is a cool street promo for a movie. Promotional t-shirts and promotional whistles were utilized to grab the attention of viewers and really put the brand right in the face of the target audience.
This comedy movie about soccer also used red and yellow cards as the street team acted as referees.
Tuesday, March 18, 2008
LUX Shower Foam created a great guerrilla promotion in Beijing using an ice-skating rink to compare the "smoothness" of their product. LUX projected a huge picture of a woman's back onto the ice to make people feel as though they were skating on her skin. LUX used the ice as way to inform consumers about its selling point of super smooth skin as a result of the gel. Surveys were taken concluding that the promotion was successful and that up-to 98% skaters and passers-by have a very strong memory of the product selling points.
The projection of the womans back on the ice was very large, cleverly placed and certainly attracted attention. Promotional stickers and decals can be used the same way when put up in the right place with a clever message. These large decals and stickers are great for attracting attention in the most unusual of places. This was a great promotion for bath and body products.
Monday, March 17, 2008
The World Health Organization has recently started a "drinking water project" to help provide Afro-Asian countries with a healthy water supply. In order to encourage people to donate financial help to the project, The WHO has implemented a guerrilla promotional campaign in Beijing using a very clever promotional glass. The glass has a picture of a very skinny child printed on the inside. As water fills the glass, by the effect of refraction, the skinny child becomes visually larger showing how having water will improve the childs health.
As quickly as this promotion was released, the WTO's "drinking water project" started to receive donations at an alarming rate. Any type of witty guerrilla promotion can draw attention and copiously raise awareness. Try custom imprinting your company name or logo on some promotional stickers and decals or promotional pens that are sure to get your company noticed!
Friday, March 14, 2008
One of the most effective ways of drawing attention to a guerrilla advertising campaign is to encourage audience participation. Of course that is usually easier said than done, but don't worry, because we have some tricks up our sleeves that will draw those people right in.
One of my favorite tricks is to use some hands-on promotional toys to get a crowd involved. The more social in nature the item is, the more successful the promotion will be. In the past I have talked about using promotional frisbees and beach balls with great success, so it is with delight that I introduce something that promises to be even more effective: the Flashing Super Ball.
These rubber playground favorites will add a new bounce to your promotional events. With two LEDs that flash on every bounce, these toys are simply irresistible to play with and share. Just toss a few into an indoors concert or rave and watch the crowd respond with enthusiasm!
Thursday, March 13, 2008
In order to generate buzz about Downtown Gyms, plastic three dimensional hands were placed on metal street arches normally used to chain up bicycles. The point was to show the incredible strength you would gain by going to the gym.
Even using promotional stress ball body parts is a great way to draw attention to your marketing goals. Using the image of body parts is great to raise health awareness or your brand visibility.
Wednesday, March 12, 2008
Basketball season is right around the corner in Germany, and in order to raise awareness and support for the Duesseldorf Magics clever guerrilla promotions have been setup on all over the streets "so everyone could be part of the magic."
In various locations all over Germany normal boring and dull garbage/recycling bins have been transformed into a basketball court with a 3-point shot. Pedestrians are encouraged to set their feet behind the 3-point line and shoot their trash into the "basket". This is a great guerrilla promotion that not only attracts attention and increases the basketball teams exposure, but is also encouraging people to clean up the streets and recycle their undesirables.
Tuesday, March 11, 2008
Carrefour has been tricking its customers with flashy tags that appeared to be offering huge savings on the purchase of compact fluorescent lamp (CFL) light bulbs. The trick was that upon closer inspection the big red tag saying SAVE 80% had a small caption under it noting that "CFL bulbs use up to 80% less energy." The big SAVE 80% tag was used as a promotional sticker to attract attention and then inform customers that Carrefour lights are environmentally friendly and still the same price. These tags were used during the Carrefour's Energy Saving Week.
Great for attracting attention and increasing brand exposure, customized stickers and decals can make a great promotion for any brand or company. Just slap those stickers down in a clever place and you are sure to get noticed!
Monday, March 10, 2008
To promote new episodes of "Bizarre Foods With Andrew Zimmern," the Travel Channel had street hawkers handing out packets of snack food in NYC. These ubiquitous street marketers are a common enough sight for most jaded New Yorkers to ignore, but this time they paid attention.
The twist? The crunchy, bite-sized morsels were in fact real, edible crickets. Packaged in handsome, retro-looking boxes, they came in Bacon & Cheese, Sour Cream & Onions, and Salt N' Vinegar varieties. To further increase the chances of drawing curious viewers, a promotional card for 3 free episode downloads on iTunes accompanied the packages of crickets. Personally, I would prefer a nice bag of promotional popcorn or other snack food.
Friday, March 7, 2008
Calculators are a really great promotional item. I have seen so many different types of promotional calculators that it is hard to choose my favorite. The financial industry will always benefit from using calculators as part of their promotions. With the vast variety of imprintable calculators out there I know you'll find the perfect one for your needs.
Like I was saying, I was having a hard time narrowing down my favorite promotional calculators. Recently, I have seen some of the most new and unique calculators out there. My absolute favorite is a new eco-friendly water powered calculator. Absolutely perfect for a guerrilla marketing campaign. Simply fill the "battery" compartment with water and you'll never have to worry about batteries again. When you want to make your company stand out, using this calculator for your guerrilla promo is a really great idea. Use them as giveaways or make them part of your campaign. They are the perfect way to build brand exposure and be eco-friendly at the same time.
Thursday, March 6, 2008
To launch ROGERS new video calling feature the company decided to setup a clever guerrilla promotional ad using large cellphone decals. These decals were placed on mirrors in the bathrooms of restaurants, bars and clubs in downtown Toronto to show the consumer how they will look using the new feature. The ad reminds the consumer in the headline to "Look your best. Video Calling is here."
This promotion is definitely increasing brand exposure for ROGERS, and will be one ad that the consumers will not soon forget. Promotional decals can work for any brand or company to attract attention and increase exposure. Use a clever arrangerment like ROGERS and setup your customized decals in locations that your target market is bound to notice them!
Wednesday, March 5, 2008
In order to create awareness of their Pedigree Puppy Formula and the nutritious energy it will give small dogs and puppies, Pedigree utilized a common front door characteristics, the dog-flap.
They placed dog-flap promotional decals on the front door of houses around the suburbs. To make this promotion really stand out, instead of placing them at the bottom of the door where dog-flaps are usually found, they were placed at the top, implying that the dog had the energy to jump through the top. They also slipped a sample of the Pedigree Puppy Formula under their doors for their dogs to try.
Tuesday, March 4, 2008
Monday, March 3, 2008
The message says "To burn the calories from two spoons of sugar you will have to do 360 minutes of ballet dancing that involves spinning around on one foot which will be even more difficult than reading this or simply use Sugar Free Natura which contains zero calories to avoid the trouble altogether."