Yeshiva University organized a peaceful protest in front of Dag Hammarskjold UN Plaza on Monday, September 22, which drew in a diverse crowd of New Yorkers. The crowd rallied against current Iranian president, Mahmoud Ahmadinejad, in order to promote a non-tyrannical, nuclear-free, democratic, secular, and harmonious Iran. Organizers were giving out ThunderStix® Noisemakers with the catchphrase “I support. I speak. I stand.” written on them. This promotional noisemaker bellows the concept of transformation, promoting the dynamic change through democracy.
Monday, September 29, 2008
For the debut of their new toy called “Microbabies,” which are interactive miniature baby dolls, UK toy manufacturer, Tomy, hired a pregnant woman to act as a walking advertising billboard for the day. The woman walked around London with her stomach fully painted and exposed to promote the arrival of Tomy’s latest product. I don’t think the product is still being distributed but this pregnant advertising concept is a cute idea that would appeal to both mothers or soon to be mothers. Using directly related promotional items or methods like promoting with compressed t-shirts in shape of a tooth for the local dentists or using pregnant advertising to pique the interest of mothers is a really great way to communicate with your target audience effectively.
Friday, September 26, 2008
To raise awareness about homelessness in Guayaquil, the Hogar de Cristo Foundation put together these creative and attention-grabbing guerrilla promos. Businesses were sent an empty cardboard box which was imprinted with house floor plans. The idea was to spread the message that while for some the box is just a box, for the poverty-stricken in Guayaquil the box is a home. The charitable foundation hoped that this visual representation would engage donors and motivate them to get more involved with the campaign. Think about how effective a message is when somebody is compelled to participate using guerrilla ad strategies. How can your company use creative fundraising items to contribute to a good cause?
Wednesday, September 24, 2008
Finding promotional campaigns inside a butcher shop is quite rare (pun intended). However, this particular guerrilla ad campaign for a safari park in the Netherlands is well-done (pun intended)! In order to capture attention and let people know that the park was "Dangerously Close," Safari Park Beekse Bergen had a local butcher wrap fresh meats in imprinted wax paper. The wrapping has a picture of a wide-mouthed lion, making it look like the king of the jungle is eating the raw meat! This is a cool campaign that definitely earns the "guerrilla" title for finding a way to make a butcher shop part of their ad campaign!
Friday, September 19, 2008
Few guerrilla promo atmospheres are as unique or hilarious as the urinal. Whether it's playing video games, protecting sensitive information, or testing your handling - in this latest variant - urinal promotions are so unexpected that they are pretty much guaranteed to capture attention and engage the "user."
In this Mini Cooper guerrilla promotion, some unlucky person glued slalom cones to the inside of the urinal. A sign placed at eye-level encourages the person to "test their handling," which is one of best characteristics of the Mini Cooper. This is definitely a campaign that people aren't likely to forget, and something that will inspire copycats for years to come!
Wednesday, September 17, 2008
Guerrilla marketing is all about finding creative ways to stand out from competitive clutter. Sometimes this means putting a twist on an old method, but increasingly, it means finding completely new methods to achieve the objective. It seems that CBS has succeeded in doing so with their latest guerrilla campaign to market the upcoming season of "The Amazing Race."
The viral marketing stunt involves painting the roofs of three buildings near the LAX airport with massive advertisements for the show. Anyone arriving at or departing from the airport is treated to the unexpected rooftop billboard from thousands of feet up! The ads have generated a significant buzz already as people excitedly talk about the unexpected guerrilla campaign. What will they think of next?
Friday, September 5, 2008
How do you get the attention of young kids? Well, if you are looking at the above image it's not push a building on top of them. Anando Milk wanted to increase consumption of milk among young children. In order to do this Anando Milk needed to find a way for milk not to seem boring. By exaggerating the fact that milk helps build strong bones and muscles, they used the image of a child pushing a part of a building.
If Anando Milk wanted to drive the message home even stronger, a street team could pass out promotional compressed t-shirts in the shape of a milk carton. People on the street staring up at the billboard could be handed the shirts, which would enhance the meaning behind the billboards message.