For this guerrilla marketing campaign, Jobs In Town turned an automated function like washing clothes in a washing machine into someone's worse nightmare.
This is a odd yet telling ad from Jobs In Town, which is an online job search engine based in Germany. Their straight forward message of "Life's too short for the wrong job" is reinforced with the isolated boxed character on the large ad that was strategically placed on the washing machines of local laundry mats in order to promote the company.
Wednesday, December 31, 2008
Tuesday, December 30, 2008
Here is another example of a water related global warming warning.
In this guerrilla marketing campaign, you can see the use of lifeguards, inflatable rafts, and life jackets, in order to promote the fight against global warming. If you weren't already knowledgeable about the implications of global warming in regards to sea levels then the aquatic themed promotional campaign would definitely make you ask some questions!
Monday, December 29, 2008
(Via: Design Verb!)
One of the effects of global warming and destruction of rain forests is that sea levels rise at an accelerated pace, which means saltwater intrusion, disruption of marine life, floods, and disturbance with infrastructure. So ads were placed underworld in order to build awareness about the related issue.
Great ad placement because it would definitely take you by surprise seeing a city submerged underwater.
Here is a great example from Natan Jewelry Shop (Sao Paulo, Brazil) of guerrilla marketing. The company did a great job using promotional stickers or decals in order to show their female target market how beautiful the jewelry would look on them. This definitely is not overbearing like the people who spray innocent passersby with perfume at the make up counters BEFORE asking if they would like to try their fragrance.
Wednesday, December 24, 2008
Everyone hates waiting at the boring airport especially when there are delays or like hassles. So a theatrical performance by Lastminute.com, which is a travel and leisure company based in the UK, is a random but fun surprise for unsuspecting travelers! This is guerrilla marketing that is entertaining, attention grabbing, well timed, and well placed.
Tuesday, December 23, 2008
This is a cool guerrilla marketing endeavor from Nivea who wanted to show the effectiveness of their cellulite cream. The dimples on the couch are a great way of representing the lumpy skin found on cellulite laden thighs or buttocks. The couches were strategically placed during Miami Fashion Week, which is awesome placement! Firstly, fashion and beauty go hand-in-hand and secondly, Miami for the majority has warm weather, so the ridding of cellulite would be a beauty imperative.
Just came back from an international escapade, huh? You do know it’s a crime to bring over alcoholic beverages with more than 70% alcohol content or exotic souvenirs like plants and such, which is not only a criminal act but that action wrecks the ecosystem! …I just thought you should know.
How can transportation security be promoted effectively? The following is a great guerrilla marketing campaign from customs officials at Schiphol Airport in Amsterdam who wanted to raise travelers’ awareness of the baggage claims rules. A promotional bumper sticker stating “SOMETHING TO DECLARE” placed on bright red suitcases seems simple enough but the HUGE life-like crocodile tails spilling out of the luggage bags is just amusing. Simple airline promotion taken to another dimension with guerrilla marketing—this is a great way to try and prevent travelers from committing crimes related to undeclared goods!
(Watch video about "Something to Declare" campaign via: Vanksen Culture Buzz)
(Via: PETA 2)
PETA, an animal rights group, is always known for their in-your-face approach in getting their opinions heard about animal welfare and animal cruelty cases. PETA has a college division (PETA 2) for activism on campus.
Back in late September 2007, some students at Florida Gulf Coast University assembled to make their campus a KFC free zone due to the alleged cruel and inhumane practices of KFC when treating their chicken. During their “Kentucky Fried Cruelty” campaign, students petitioned, gathering like minded students supporting a KFC free zone via email marketing, street teams, asking for signatures before classes, signing up supporters at benefit concerts, and Facebook.
The decision to make FGCU a KFC free zone was passed by college legislation January 2008.
Guerrilla marketing well done!
Monday, December 22, 2008
There are so many thinks you can do with coffee. You can use the drink to get a caffeine fix as is the case for most avid coffee drinkers. You can give gourmet coffee as a gift for your coffee drinking friends. OR you can advertise in the froth of coffee as seen in the above image from Apple!
What a cool way to reach a large array of consumers.
(Via: Ads of the World)
Wheelchair wheels were installed to the toilets of various nightclubs around South Africa. This guerrilla marketing campaign is a potent effort from a road safety organization based in Johannesburg called Arrive Alive. Drunk driving is the cause of almost half of all deaths and injuries on South African roads. The organization focused on nightclub bathrooms because many people drive home drunk after a long night out; the wheelchairs are a way of giving pre-caution of the consequences of driving drunk.
Is death or permanent injury really a risk worth taking rather than calling a taxi, sleeping over a friend’s house, or designating someone sober to drive?
Thursday, December 18, 2008
(Via: Live Journal)
Argentinean artist Leandro Erlich draws a thin line between reality and illusion in his creative pieces. His perspective would be an awesome addition to a guerrilla marketing campaign. For example, his work “Swimming Pool” (shown above) could have included in a street marketing venture promoting the launch of a new exhibition at a museum, which would surely create buzz and interest. Artist could even self-promote which their skills, captivating audiences with their imaginative ability and artistry.
Wednesday, December 17, 2008
(Via: Direct Daily)
In the inception of HSBC’s global warming initiative, they decided to raise public awareness of the dire consequence of global warming so they glued an aerial view of the city to the bottom of the pool. The guerrilla promotions created shock and curiosity not only amongst swimmers, passersby, but HSBC gained plenty of media attention for their Global Warming Solutions website.
This is great guerrilla promotion with a clear visual and an ounce of shock factor!!
(Via: Marketing Alternatif)
This guerrilla marketing campaign is from Schick Quattro who amazingly combined promoting personal care, shaving products, looking kempt, and food with effective guerrilla marketing!
The various expressions are hilarious from the humble to smug egg. It would be sort of creepy finding faces on my produce but this guerrilla promotional venture is unique and well executed!
Tuesday, December 16, 2008
Wow, this is just plain funny! A vending machine that dispenses men according to your tastes/choice. Yes! Actual men come out! This guerrilla marketing venture definitely takes promoting matchmaking, dating, and female centric marketing to a whole new level!
Flossie is a New Zealand based female centric media group that brings women together through the website's content and related advertisers.
Read more about the Man Vending Machine here!
Promoting the safety for bicyclist is imperative especially in a super busy, taxi-laden city like New York. This guerrilla marketing endeavor was done for NYC Bike Safety Coalition called LOOK NYC in order to raise awareness of bicycle lanes. The bicycle lane icon crashed against the car is a great way of showing the possibly fatal impact of a cyclist getting hit by an inattentive driver.
So make sure you start paying attention!!
Monday, December 15, 2008
(Via: Ads of the World)
This is a clever guerrilla marketing venture from Breeze Excel, a laundry detergent company in Thailand. Not only are sample a good way of getting people curious about your product but samples and a witty guerrilla marketing campaign is a great way to create buzz!
The company decided to tie a white t-shirt around packages; the shirt would collect the grunge from being mailed. Within the box is a sample of the Breeze Excel product, simple instructions, and the statement "Confidence to remove stains in 1 wash." This combination definitely shows the confidence the company has of the efficacy of their product.
They definitely got me wanting to try some Breeze Excel!
(Via: USA Today)
This is truly a combination of technology and guerrilla marketing!
Window shopping is definitely an activity I do DAILY! But Ralph Lauren has taken the concept of window shopping to a whole new and different dimension with touch sensory technology, launching their new window display touch screen in London back in 2007! I window shop because I am just curious about the fashions or new gadgets but I have no serious intentions of purchasing anything! But Ralph Lauren made a window display that literally allows you to shop! How cool is that!
Passer-bys can click and see descriptions of the clothing they find appealing. If the shopper sees something they want they can place an order, securely entering their information via email or phone once contacted by a representative.
I am still not going to buy anything despite this technological revamping of window shopping but now I can peruse on the touch screen! I don’t think I can ever think of window shopping in the same way.
Friday, December 12, 2008
Thursday, December 11, 2008
Nationwide Insurance is known for their infamous catchphrase, “Life comes at you fast” so using guerrilla marketing to capture their motto was quite an eye catching feat.
The insurance company features bright green paint falling from the buildings drenching staged cars in this Columbus, Ohio parking lot. The guerrilla marketing promotion is exaggerated with the size of the ad (the ad stretches across three very tall buildings) in order to effectively demonstrate how random mishaps can be.
Nationwide always does a great job showing haphazard occurrences.
Wednesday, December 10, 2008
(Via: Like Cool)
It’s a mobile pop up store! This Adidas bus is a great example of mobile guerrilla marketing. The Adidas Kombi Bus, which was equipped with the latest skateboard gear from their new line inspired by skateboard legend and artist, Mark Gonzales, traveled the streets of Sao Paulo (Brazil) throughout August before touring in order to build awareness of their new product launch. This mobile store idea creates buzz for the new products and creates visibility and accessibility during the tour.
Axe, a line of male hygiene care and personal products, is definitely known for their bold and sexually charged advertisements, which usually show Axe products serving as the equivalent of an intense women attraction device and aphrodisiac. During this guerrilla marketing campaign, female bathroom icons are raiding men’s bathroom, beckoned by the smell of Axe products.
This guerrilla promotion is not only intense but funny.
Tuesday, December 9, 2008
Virgin Atlantic decided to illustrate the great care their baggage handlers took when dealing with fragile and delicate packages. This promotional campaign is a cool illustration of subtle yet effective guerrilla marketing. Creative marketing within the travel industry!
This is a walking ad gone digital. Taking a stroll down a business sidewalk has a whole new meaning now for guerrilla marketers. This guerrilla marketing campaign from Milan features sleek, eye-catching TV’s. These tall TV backpacks would be even more effective if they were double sided because you would have also captivated the people walking behind you. There would have definitely been crazy foot traffic both in front and in back that would have facilitated a great question and answer street session.
Monday, December 8, 2008
How did a new cooking school in Zurich called Hiltl publicize its grand opening? They used guerrilla marketing, plenty of dry ice, and oversized kitchen products in order to promote enrollment throughout the summer!
The dry ice concoction emulated steam coming out of the strategically placed large woks, soup dishes, etc. with wooden ladles; this creative promotional execution definitely captivated the targeted young urbanites. The guerrilla marketing campaign created much popularity for Hiltl. Not only did they receive plenty of media attention but they were fully booked for 12 weeks after the campaign, and the cooking school benefited from the positive buzz created by their unconventional means of promotions.
The following wanted poster shows how guerrilla marketing can be funny, clever and charming. Time Out New York has a singles feature section of their website, which houses a forum for learning about dating and single life. The wanted ad definitely showed Time Out’s guerrilla matchmaking service skills; this specific ad was created for their super shy intern and was passed out in the streets of New York.
I wonder how the guy’s love life panned out after this guerrilla marketing love stint.
Friday, December 5, 2008
(Via: Direct Daily)
Is guerrilla marketing recession-proof? Unconventional marketing projects are great when working on a limited budget. Limitations and financial restraints initiate the need for resourcefulness and creativity in order to interact with your target market directly and effectively. You can leverage your use of guerrilla marketing by tapping into its key characteristics: unconventional, ambient, creative, interactive.
A perfect example is Switch’s guerrilla marketing campaign. Switch is MTV’s Network International’s Global Climate Change Campaign. By using a floating board in the Amsterdam canals, the organization raised awareness about the dangerous future of the global warming and the rising water levels.
Effective marketing without expensive media is a great way to promote and build awareness during a recession!! Marketing budgets are tight; companies are pitching their pennies so thinking innovatively is essential.
Thursday, December 4, 2008
In an effort to keep youth away from smoking, a New Zealand based organization called Not Our Future created a game called Kiss Off whose premise is to avoid peer pressure in regards to smoking; avoid the smokers in the game and you get more points. This is a youthful and simple guerrilla marketing venture that uses the influence of the internet, viral marketing, and promotional games.
Wednesday, December 3, 2008
(Via: Business Week)
I like this gigantic comb in the telephone cords idea! The tangled phone lines definitely look a lot like tangled strands of hair so Procter & Gamble did a great job incorporating this aspect of Bangkok’s streets with introducing their Rejoice conditioner product line to the Bangkok community especially since the comb reads "Tangles? Switch to Rejoice Conditioners."
I wonder where and how frequent the combs were strategically placed in order to make this guerrilla marketing campaign effective.
(Via: Ads of the World)
My initial reaction upon seeing this poster is loss of appetite then utter shock on how vivid the image is.
Even though this guerrilla marketing venture dates back to 2005, it still illustrates that fitness themed promotions can be funny! Ok true this promotional venture from VIP Gym is somewhat disturbing but it is still quite amusing. These images of a plump hairy bottom were glued to the back of chairs in restaurants and cafes neighboring VIP gyms in order to increase membership.
Who knew seeing someone’s backside would spark a sense of urgency to go workout!
Tuesday, December 2, 2008
Does whatever a spider can
Spins a web, any size,
Catches thieves just like flies
Here comes the Spiderman.
Shall I keep singing? I believe a gigantic version of Spiderman climbing up a large residential building is a cool way to promote the infamous Marvel Comics superhero but I would have liked to see a different type of guerrilla marketing promotion like a more life-like, humanized version of the fictional character on a building (much closer to the ground in order to be undisturbed but also seen over traffic), hanging upside down at a construction site, or switching from the street lights.
I wonder if they were giving away movie gift cards or some other promotional event giveaway with this guerrilla marketing venture!
Monday, December 1, 2008
This funny Burger King ad is the closest guerrilla marketing attack I could find between market leaders. Not only is the message “It just tastes better” straightforward but the ad also shows McDonald’s mascot clandestinely ordering at Burger King. A third dimension (perhaps in the near future) would be to couple all these elements with an awesome guerrilla marketing campaign that could be reinforced with promotional giveaways!
In a creative guerrilla marketing promotional campaign, we can see Ronald McDonald appearing in various Burger King nationwide trying to collect “money” to order a Triple Whopper Sandwich with Cheese just because he thinks it tastes a lot better than a Big Mac. The “money” could actually be an entry form for a chance to win some prizes from Burger King.
(Via: Tree Hugger)
The Singapore Environmental Council should take these print ads a bit further and make these fallen fictional characters like the Wicked Witch, the Alien, and Cupid into life-like 3D victims in busy areas around Singapore in a guerrilla marketing campaign in order to reinforce their catchphrase “Atmospheric Pollution Affects Everyone.” I can even see this as a compelling worldwide grassroots endeavor that can educate people about pollution.
Alliance Theatre, a nationally acclaimed Atlanta-based theater, wanted to promote the release of their production called Cuttin’ Up, which was a film about the cultural significance of African American barbershops, so they placed super sized afro picks in big bushes. This was a great guerrilla promotion that used the outdoors to their advantage. Alliance Theatre definitely has a vivid imagination to come up with a guerrilla marketing campaign as fanciful and effective as this!