Guerrilla Marketing Idea For Volunteering Services

(Via: Corner Project)

The New York Cares Coat Drive is an effort to collect coats for homeless people; New York Cares is a non profit organization urging New Yorkers to volunteer. The shivering Lady Liberty is a constant image that the organization puts on their flyers and posters throughout December.

I am wondering if they could incorporate this disheartening image of a homeless Lady Liberty into some sort of viral marketing or guerrilla promotions for next year’s coat collection. They could have a person playing the role of Lady Liberty sitting in the train station or some other populated area next to a sign advertising the coat drive. New York Cares could also disseminate information amongst college students through an intriguing video through MySpace and Facebook in order to promote volunteering and to ask for coat donations.

Homeless Lady Liberty is powerful imagery that could be used by New York Cares beneficially in a guerrilla marketing campaign.