Pixel Dog

(Via: ACDE)

This guerrilla marketing endeavor in Berlin is great use of the outdoors and of “man’s best friend” in order to promote cameras. Meister Camera wanted to show how their cameras are the best for photo resolution so they built a dog out of building blocks in order to illustrate how pixilated images would be with their competitors’ products. They reinforced their message with their “See it in More Details” statement not only to solidify their position as a better company but also to initiate interested people's research of their company products and ultimate trial of products.

The 3D pixel dog was a great way to generate interest and to motivate people to see if their camera’s are actually of better quality.