Souped-Up About Guerrilla Marketing

Could Campbell Soup's promotion to fight hunger be spelled out anymore clearly!

Minimalist guerrilla marketing is sometimes the best way to excite, captivate, and motivate the public for a cause. This guerrilla promo from Canada not only reaches a wide target but Campbell Soup broadcasts the purpose of their guerrilla marketing endeavor very obviously by placing the campaign in grocery stores and writing "HUNGER" out with their product.