42 Below Vodka Gains World Hype

Guerrilla Marketing is meant to get people talking about your brand in a big way. Sometimes the best way to do that is to have advertisements that are a little out there. The creators of 42 below Vodka, spread the message about their amazing vodka from Australia through commercial ads that made fun of everyone and everything. From stereotypical ads about America as well as the British, 42 Below, generated so much buzz that they were eventually bought by Bacardi. Not to shabby huh?