Forgetting the Real Sarah Marshall

Sometimes guerrilla marketing campaigns don't always get the positive response they were looking for. When advertising for the movie Forgetting Sarah Marshall, advertisers posted signs with tag lines such as "You suck Sarah Marshall" and "My mom always hated you Sarah Marshall".

While these lines work well in context with the movie, the advertisers forgot one small thing; the real life Sarah Marshalls' in the world. When the actual Sarah Marshalls' saw these posters some reactions were better then others; some laughed it off while others responded with "You suck Judd Apatow" posters (Apatow was the producer of the film). Despite the minor mishap, the posters were still a success, because you know what they say, all press is good press!