Models Guerilla Market New Sony Vaio P Series Notebook

On January 30th, 2009 Grand Central Station, in New York City, was over taken by the guerrilla marketing campaign for the launching of the Sony Vaio P Series notebook. Models, dressed in designs from six different fashion designers to resemble mannequins, were sent in to make choreographed robotic like movements with the new laptop in hand. Constantly on-the-go New Yorkers, stopped dead in their tracks to take pictures and try out the new computers. Anything that gets hundreds of people running for their trains to stand still for a couple of minutes is an extremely creative marketing ploy.