In honor of President Obama moving into the White House, IKEA put together a great guerrilla marketing campaign online. Customers can go to embracechange09.com and furnish the oval office, however they see fit, with IKEA's furniture. They even set up a life sized version of the website in a DC metro station. Not only do these campaigns reflect creativity and originality but the hands on experience definitely helps warrant a more positive reaction then visual campaigns. I wonder if IKEA handed out promotional magazines in DC?
Wednesday, March 25, 2009
Posted by Promotional Products Blogger at 7:31 AM