In today's world, even well-qualified, well-educated, professional job applicants are getting rejected right and left. On popular classified web site craigslist some employers claim to receive well over 300 replies per ad. With this intense competition, job hunters are resorting to guerilla marketing techniques to help them stand out from the crowd.
One woman paid $1,000 for a billboard that had her picture, contact information, and the words "Hire Me!" - she received over 300 responses from employers. Another woman sent a logo coffee mug to three prospective employees with a note that said "Will you meet me for coffee?" She ended up getting a job offer from one of the employers. However, be careful with how you market yourself. Over 50 percent of marketing executives claimed that guerilla job applicants were "unprofessonal."
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