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Airports are known for having lots of advertisements on the walls and jet bridges, but Zappos has capitalized on a previously unused space in a new guerrilla marketing technique. In a highly creative move relevant for their brand, they stuck a promotional sticker with their logo and "place shoes here" on the bottom of the security bins. I wonder how long it will be before another company takes advantage of this tactic by using the space to advertise their customized travel kits or unique travel bags.