What a Bloody Good Promotion!

Via I Believe in Advertising

I know I posted somewhat recently about promotional towels, but I liked this idea too much not to mention it. DraftFCB Auckland gave out towels shaped like a puddle of blood at beaches in the UK to promote a new show called "Weekend Murders." The people laying on the towels-- especially the ones face down-- really do look like they have been stabbed or something! It really would have amplified they effect if they had given out promotional pocket knives as well.