A Coliseum of Beer

Via Ads of the World

Here's another great example of low cost guerrilla that created a big impact. To highlight their sponsorship of the UEFA Champions League final, Heineken created a replica of the Roman Coliseum entirely out of promotional cans. Obviously it attracted a lot of attention, because you can see in the images above people stopping to take pictures of it with their cameras. Clearly, really simple promotions can have a huge impact!