Corporate Rodeo

Via I Believe in Advertising

I've seen rodeo bulls before, but never a rodeo chair! I can definitely believe that this promotional chair garnered a lot of attention at a circuit of business fairs in Germany. I know the Economist did something similar to promote their magazine, but they actually used a mechanical bull-- this ties in a little better to the business world and the idea of "Staying on top". Considering most magazine promotions are simply T-shirt giveaways or promotional pens, this was definitely a unique way for WirtschaftsWoche to stand out.