Here Comes the Sun!

Via I Believe in Advertising

This is one promotional card that is near and dear to my heart. As a way to promote sunscreen, these ads change color (and get darker) in the sun. Of course if the card was a reflection of my life the people would turn red in about thirty seconds, but I digress. The visual is probably pretty effective at making people believe they'll get tan instead of burned and use the product. If this company makes aloe, I'd like to see a sister ad like this one for poor schmoes like me who get burned no matter what.