Ikea Makes a Train a Home

Via Ads of the World

Ikea is constantly making over outdoor areas to promote their stores, and I love it. The images above are from Japan-- to promote the first store opening in a specific region, Ikea made over the inside and outside of a train in Kansai. They put up promotional stickers and covered the cars with Ikea fabric and couch cushions. It got tons of media attention, and once the store finally opened it reported record sales of all Ikeas worldwide. All in all, a little bit of effort produced big results for Ikea.