Keeping It Clean

Via Ads of the World

This guerrilla campaign really provides everything necessary to follow through with the behavior it's promoting. In Vietnam these promotional posters made out of soap paper were placed in public places in order to encourage people to wash their hands regularly after using the bathroom. Part of the poster can be ripped off for people to use at that exact moment to wash their hands! Providing the target with soap at the exact moment they see the poster is really the best way to change their behavior, and it was probably really easy to measure the success of the campaign. I wonder if there were other posters made out of promotional towels in order for them to dry their hands!