Stress Cars?

Via Conseils Marketing

An Italian firm called Parkcomodo placed these car-shaped stress balls to raise awareness about the opening of their Parkcomodo automatic parking system. The balls say "Parking stress? In September you can park comfortably." I never realized that parking was such a stressful event, but then again I don't live in Italy. I wonder if they kept up this promotional campaign with other stress relieving products, such as incense-- people could hang it from their rearview mirrors so their cars smell nice, and they would constantly be reminded of the Parkcomodo brand.