A Strong Promotion

Via Ads of the World

This campaign out of Australia for Iams dog food was voted best DM from May on Ads of the World, and I'd have to agree! Saatchi & Saatchi distributed these custom imprinted frisbees that look like 10 kg weights at dog parks to highlight the health benefits Iams provides dogs. If I were a dog owner and my dog came running up to me with one of them in his mouth, I'd probably be convinced to at least try the product. I think it's more effective because it's a promotional pet product and something my dog can interact with-- if they had just handed me a promotional key chain or something like that, I wouldn't feel compelled at all to buy Iams for my dog.