Throwback Guerrilla

Via Conseils Marketing

This campaign isn't new, but I think it's such a great example of socially conscious guerrilla. The promotional condom is attention grabbing because at first glance, reading "condoms can cause wrinkles" seems negative, but as you consider the other parts of the campaign it becomes clear that these people credit their old age to them. These senior citizens gathered in a busy square, donning promotional T-shirts and holding signs, while handing out condoms and talking candidly about safe sex with a young adult audience, in order to help prevent new cases of HIV.