True Guerrilla

Via Ads of the World

The campaign featured above by the Salvation Army is the true definition of guerrilla marketing-- low cost with a high impact. Volunteers went around to leave messages on dirty windsheilds, store windows, coffee cups, banners-- you get the idea-- to get the message out that the Salvation Army collects donations year round, and 100% of those donations goes to helping the needy, and not to advertising budgets.