Guerrilla Fail-- Drunk Driving Style

Via Ads of the World

Yet another attempt at guerrilla marketing that fails, despite its heart being in the right place. In China they placed sixteen lamposts in the street in downtown Beijing to raise awareness about the fact that if you drink and drive, you are sixteen times more likely to get into an accident. I'm not really sure how lamposts are connected, but I feel they are probably more of a safety hazard being erected in the middle of the street like that. Promotional fliers were also placed on cars windshields to help raise awareness, which is the oldest trick in the book. I haven't seen any data on whether or not the lamposts have increased traffic accidents in the area, but then again, it's China, so I don't expect we would hear anything less than praise.