Guerrilla Fail

Back in 2007, Cadbury-Schweppes launched a contest for Dr. Pepper where they hid promotional coins within 23 cities; when contestants bought bottles of the soft drink they would receive a code that they could type in online for clues as to where the coins were buried. Since each coin held the opportunity to win one million dollars, contestants were very enthusiastic-- so you can understand the Boston Parks Commission's dismay when people showed up at Granary Burial Ground, resting place of Paul Revere, Sam Adams, Benjamin Franklin among other important American heroes, wielding shovels and demanding entrance to try and find the coin. Whoever decided to hide the coin in a cemetery really dropped the proverbial ball. Cadbury-Schweppes opted to hold a drawing to decide the winner of Boston's coin to prevent the desecration of the cemetery.