Raising Breast Cancer Awareness in the UAE

Via Ads of the World

Because breast cancer is such a taboo subject in the Middle East, most cases of it go undetected until it's too late for treatment. To stress the importance of regular self breast exams, Dubai Health City placed a promotional magnet in the middle of a popular women's magazine, with a sticker on front that says "feel here". When women feel the irregular lump, they flip to the middle of the magazine where they are reminded that early detection can help save lives.