Solmafaro

Via Ads of the World

This is a neat campaign going on in Mexico to raise awareness about skin cancer and promote L'Oreal's new sunscreen. Dubbed the "solmafaro", a combination of sol (sun) and semafaro (traffic light), this device measures the intensity of the UV rays so people become aware of how strong the sun is and how they should protect themselves. The solmafaro, in combination with those bright orange T-shirts attracted the attention of pedestrians and drivers alike, so that volunteers could hand out samples of the sun screen as well as pamphlets about skin cancer prevention.