Visine vs. Dust Storms

Sometimes the weather provides an unlikely opportunity for great guerrilla advertising. Last week, the city of Sydney experienced one of the worst dust storms ever recorded. After the dust settled, clever advertisers ran through the city stenciling the Visine logo onto every dust-covered surface they could find with harmless saline solution. Just as the sprayed solution moistened the dust and left behind a logo, these ads suggest, Visine refreshes and moistens dry eyes.

This campaign has much less physical staying power than blanketing the city with promotional posters or stickers, but I'm sure it will last a lot longer in people's memories. After all, how often does the weather play right into the hands of an advertising campaign? Imagine what a vacuum cleaner company could have done with all that dust...