Baggage Claim on Vacation

Beau Rivage, a casino resort located near a major international airport in Biloxi, Mississippi, wanted to attract travelers and tourists who might not normally consider visiting the facility or have even heard of it. To capture the attention of arriving airline passengers, they covered the normally drab, depressingly utilitarian black rubber of the airport's baggage-claim conveyor belt with colorful decals depicting the clear blue waters of Beau Rivage's swimming pool, completing the image with swimmers enjoying the resort's tropical atmosphere. Arriving tourists, naturally stressed out by the air travel experience and in a hurry to reclaim their luggage, saw this image of relaxation as immensely desirable and were much more likely to consider paying the casino resort a visit.