Ice Sculptures Against Climate Change

The World Wildlife Federation, like a lot of environmentally conscious groups, does a lot of its advertising guerrilla-style. It's a lot harder to ignore a cluster of melting ice-people than it is to turn the page away from a photo in a magazine, after all. Here, in a highly-trafficked public square in Berlin, the WWF covered the steps of a major concert hall with 1000 of these ice-people in the middle of the day, allowing them to melt in full public view as a protest against arctic climate change.

I have to ask where they got all the water to make these things--letting them melt is at least as wasteful as buying bottled water instead of drinking from reusable bottles. While the visual effect is powerful, this doesn't seem like a very sustainable campaign for a supposedly eco-friendly group to be running.