Playstation Eggs

To advertise the launch of their new gaming console, the Playstation 3 Slim, Sony Computer Entertainment "laid eggs" all around the city of Dublin. Facebook users who deciphered the company's puzzle-like status updates could use those clues to locate the eggs, though they had to compete with curious pedestrians standing around outside stores and in parks ogling the monstrous promos. Anyone brave enough to actually crack open the mysterious eggs was rewarded with a shiny new Playstation 3 Slim inside.

As you can probably imagine, as soon as the crowds became aware of the eggs' contents, the entire city was out hunting for these trophies. Here's a video of one lucky girl with her new toy: