We've all heard the one about the walls having eyes. But the windows? This guerrilla campaign from Wiley X Eyewear printed a pair of sunglasses with the company's brand name on the panels of Venetian blinds. When unsuspecting individuals closed the blinds, they found themselves eye to eye with creepy disembodied sunglasses-faces, courtesy of Wiley X.
This campaign was targeted specifically at college students--I have to question the advertising wisdom of ambushing a bunch of hungover freshmen who just want the sun to go away so they can use the time to skip class in peace. It's a pretty cool idea, and one I haven't seen anywhere else, but I wouldn't want them in my house!
Thursday, October 8, 2009
Posted by Promotional Products Blogger at 8:01 AM