Wishful Thinking Cars

Volkswagen tapped into the minds of cars in a parking lot by dangling thought-bubbles above their heads--floating poster "accessories" featuring the company's new GTI model. The sad, inadequate-feeling models in the parking spaces all shared a dream of being like the VW. Who knew car psychology had such a lucrative market?

Some of the vehicles shown "thinking" in these ads include luxury cars like BMWs, which I can't see wanting to become VWs and relinquish their executive cachet...and imagine what an identity crisis a truck or bus would have upon pulling in to one of these parking spaces! Still, it's a cute promotion, and will probably send plenty of customers scurrying towards their local dealerships.