Carbon Fighters, a web-based environmental initiative to reduce workplace waste, summarizes its actions in a snappy little (non-embeddable) video, but these promotional stickers give some idea of what the campaign is all about. Featuring eye-catching graphics, these custom decals are available for self-designated "carbon fighters" to print out and place on personal computer monitors and other electronics--chiding others for paper- and power-wasting--or inside of elevators, admonishing lazy co-workers to use the stairs. Other stickers advise employees to use public transportation like trains and buses and cut down on courier services.
This guerrilla marketing promotion's stickers are truly works of art examined up close, but it's dubious how much attention bosses will pay them unless their offices are already on some sort of eco-friendly track. Fortunately, workplace sustainability is becoming trendier by the day, if recent "green" features in business magazines are to be believed.
Monday, November 30, 2009
Carbon Fighters
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