Little Changing Table of Horrors

Once again, guerrilla marketing takes promotions to the bathroom. This awareness campaign by Project Cuddle seeks to alert new mothers to the problem of baby abandonment by covering changing tables with large decals portraying alleys strewn with newspapers and dead rats.

While decals are more effective than ordinary posters next to the table, I can see a lot of mothers just scrubbing the table surface with hand sanitizer until it gleams (even though the display of filth is obviously fake) and changing their babies with no second thoughts. A video screen on loop would make more of an impression, but even that could backfire--the last thing public restrooms need is more screaming babies!

[via Ads of the World]