Coffin Towels

Friends of Cancer Patients wanted to raise awareness about the dangers of overexposure to the sun. Of course, the beach is a hotspot (no pun intended...) of sun exposure, so they decided this was the best location for their promotion. Black custom beach towels shaped like coffins, featuring an inscription warning of the link between sun overexposure and skin cancer, were handed out to beach-goers and displayed prominently all over the beach area. The promotion was a success, with plenty of beach-goers approaching the distributors for free personal sunscreen and informational flyers - proving that a relatively somber awareness promotion doesn't have to ruin a fun day at the beach.