Twilight Bites Ads

As if the teen vampire romance series Twilight wasn't insanely popular enough, its publishers staged an ultra-low-budget, high visibility guerilla market campaign on the streets of Sydney. Using little red circular promotional stickers in the shape of vampire bite-marks, they appropriated advertising space on the necks of models on billboards, posters, and bus shelters all over the city. The promotional decals, printed only with the words "Twilight" and "Get Bitten," would be instantly familiar to anyone (practically the entire world, at this point) who had heard of the series, perhaps inspiring them to buy one of the books themselves and find out what all the fuss was about.