(Via: Direct Daily)
So how effective can you really be with literally zero budget and guerrilla marketing? In order to promote a campaign about children and HIV, a non-profit organization in Germany named AJS showed that with the right creative tools promoting your cause is feasible under these circumstances!
They spread 144 statues representing kids affected with HIV around in a populated area in order to raise public awareness of the epidemic. Each statue had a mini story to tell and these “kids” could be adopted symbolically by making a donation. This guerrilla marketing campaign was a great way not only to build awareness for the organization amongst individuals, media types, and local businesses, but also people responded well to the cause.
This was a great use of the outdoor space and of symbolism.
Monday, January 26, 2009
Thursday, January 15, 2009
(Via: Invisible Red)
Imagine how much pollution each of us emits by driving. A guerrilla marketing campaign from World Wildlife Fund (WWF) showed how much carbon monoxide and pollution a car emits by leaving the car running all day with a huge balloon attached to the back. By the end of the day a huge black cloud revealed the statement "Drive one day less and look how much carbon monoxide you'll keep out of the air we breathe."
This is a bold effort to raise awareness on pollution. I don't know if its the most eco-friendly guerrilla marketing promotion because ironically they created so much pollution by leaving the car on all day for the length of the campaign to make a point about pollution.
Wednesday, January 14, 2009
Mentos Guerilla Marketing - video powered by Metacafe
This great guerrilla promotion from Mentos was a very clever way to promote gum. Let’s talk about distracting! Not only was there a gigantic face on the ground but it seemed as though the person embedded on the floor was blowing a huge hot pink bubble of Mentos gum. This is a totally different type of sidewalk advertising.
Tuesday, January 13, 2009
Elle Baché skincare did a guerrilla marketing campaign where they made a gigantic female out of sweet peaches, placed her somewhere in the middle of Sydney Harbor, Australia, and declared she had “Skin Good Enough To Eat!” I am assuming after a while she’d become all wrinkly, bruised and icky looking and the birds started picking at her but while the campaign lasted it was perceived as a spectacle that was quite quirky and intriguing. This is an interesting direction taken in order to promote skincare.
(Via: Corner Project)
The New York Cares Coat Drive is an effort to collect coats for homeless people; New York Cares is a non profit organization urging New Yorkers to volunteer. The shivering Lady Liberty is a constant image that the organization puts on their flyers and posters throughout December.
I am wondering if they could incorporate this disheartening image of a homeless Lady Liberty into some sort of viral marketing or guerrilla promotions for next year’s coat collection. They could have a person playing the role of Lady Liberty sitting in the train station or some other populated area next to a sign advertising the coat drive. New York Cares could also disseminate information amongst college students through an intriguing video through MySpace and Facebook in order to promote volunteering and to ask for coat donations.
Homeless Lady Liberty is powerful imagery that could be used by New York Cares beneficially in a guerrilla marketing campaign.
This guerrilla marketing endeavor in Berlin is great use of the outdoors and of “man’s best friend” in order to promote cameras. Meister Camera wanted to show how their cameras are the best for photo resolution so they built a dog out of building blocks in order to illustrate how pixilated images would be with their competitors’ products. They reinforced their message with their “See it in More Details” statement not only to solidify their position as a better company but also to initiate interested people's research of their company products and ultimate trial of products.
The 3D pixel dog was a great way to generate interest and to motivate people to see if their camera’s are actually of better quality.
Monday, January 12, 2009
Could Campbell Soup's promotion to fight hunger be spelled out anymore clearly!
Minimalist guerrilla marketing is sometimes the best way to excite, captivate, and motivate the public for a cause. This guerrilla promo from Canada not only reaches a wide target but Campbell Soup broadcasts the purpose of their guerrilla marketing endeavor very obviously by placing the campaign in grocery stores and writing "HUNGER" out with their product.
Thursday, January 8, 2009
(Via: On the Ground Looking Up)
In how many ways can you be told drunk driving is careless and foolish?
This captivating guerrilla marketing campaign is effective because it is a vivid portrayal of the drunkard who risks their life and others while driving under the influence. The guerrilla promotion has a completely intoxicated woman with “I just need to get it out of my system” or “I will sober up when I am behind the wheel” imprinted on her shirt. This image sets a familiar scene that I am sure a good number of people are used to because either they or friends have driven drunk before.
Just remember you are not the only person you are putting at risk!
Wednesday, January 7, 2009
Angus La Cense spearheads the Grass-Fed Party whose agenda is to promote local farmers and ranchers and feeding cows 100% grass as opposed to feed with additives or steroids. This guerrilla promotion with Angus La Cense’s presidential campaign promotes eco-friendly processes within the food industry. A mascot or character is a great way of familiarizing people of your brand and cause.
Tuesday, January 6, 2009
(Via: Giant Lego Man)
A huge Lego man appeared mysteriously on Zandvoort beach in the Netherlands with puzzling words imprinted on his chest: "No Real Than You Are." Is this a ploy from the CIA to hide some sort of discovery of aliens? Or is this giant part of some guerrilla marketing venture, a toy promotion from LEGO to increase their international sales. Or is it an underground artist displaying his talent without revealing his identity.
I guess we'll never know!
Dental implants and the bowling alley may sound like an unlikely couple BUT in order to promote their services, KarstadtQuelle Versicherungenthis, a dental company in Germany, used guerrilla marketing!
This was a fun and effective promotion for dentistry since the bowling pins are representative of teeth. Bowling a strike would have been so much more exciting and entertaining.
Monday, January 5, 2009
(Via: Ads of the World)
SIGH… The marvel of great promotional stickers! Gold’s Gym decided to use full length fitness themed promotion in elevators in order to increase new membership. The sticker of the arms reveals a muscular man when the elevator doors open fully; the muscle man seemingly has He-man like strength because his brawny arms appear to be prying the elevator doors open.
(Via: Ads of the World)
This guerrilla marketing endeavor from Shanghai, China is a great way of promoting the effectiveness of Pantene Pro-V products. By using the great length of the escalator and showing silky black hair, Pantene reinforces their “Silky touch, irresistible smooth” saying and illustrates how long, strong, and healthy the hair can grow by using their products. This is a clean straightforward method for cosmetic, beauty, and personal care promotion.
Healthy hair never looked so good.