42 Below Vodka Gains World Hype

Guerrilla Marketing is meant to get people talking about your brand in a big way. Sometimes the best way to do that is to have advertisements that are a little out there. The creators of 42 below Vodka, spread the message about their amazing vodka from Australia through commercial ads that made fun of everyone and everything. From stereotypical ads about America as well as the British, 42 Below, generated so much buzz that they were eventually bought by Bacardi. Not to shabby huh?

Forgetting the Real Sarah Marshall

Sometimes guerrilla marketing campaigns don't always get the positive response they were looking for. When advertising for the movie Forgetting Sarah Marshall, advertisers posted signs with tag lines such as "You suck Sarah Marshall" and "My mom always hated you Sarah Marshall".

While these lines work well in context with the movie, the advertisers forgot one small thing; the real life Sarah Marshalls' in the world. When the actual Sarah Marshalls' saw these posters some reactions were better then others; some laughed it off while others responded with "You suck Judd Apatow" posters (Apatow was the producer of the film). Despite the minor mishap, the posters were still a success, because you know what they say, all press is good press!

Models Guerilla Market New Sony Vaio P Series Notebook

On January 30th, 2009 Grand Central Station, in New York City, was over taken by the guerrilla marketing campaign for the launching of the Sony Vaio P Series notebook. Models, dressed in designs from six different fashion designers to resemble mannequins, were sent in to make choreographed robotic like movements with the new laptop in hand. Constantly on-the-go New Yorkers, stopped dead in their tracks to take pictures and try out the new computers. Anything that gets hundreds of people running for their trains to stand still for a couple of minutes is an extremely creative marketing ploy.

Folger's Guerrilla Marketing

The main objective of a Guerrilla Marketing Campaign is to grab the attention of as many people as possible. So where does one look to find as many people as possible? Well the streets of New York City, for starters. Folgers covered man holes throughout the city with big steaming cups of coffee. The tag line simply asked for the city that never sleeps to wake themselves up with some Folgers. Not only was the tag line catchy but the campaign was near impossible to miss. With millions of people walking the streets of NYC everyday, how many thought they almost walked into a cup of coffee.