In honor of President Obama moving into the White House, IKEA put together a great guerrilla marketing campaign online. Customers can go to embracechange09.com and furnish the oval office, however they see fit, with IKEA's furniture. They even set up a life sized version of the website in a DC metro station. Not only do these campaigns reflect creativity and originality but the hands on experience definitely helps warrant a more positive reaction then visual campaigns. I wonder if IKEA handed out promotional magazines in DC?
Wednesday, March 25, 2009
Posted by Promotional Products Blogger at 7:31 AM
Wednesday, March 18, 2009
OREO had this guerrilla marketing campaign, in which every time the elevator reached the bottom floor, a huge Oreo got dunked into a huge glass of milk. This was so effective that half way through the video you see some guy actually rub his stomach, in what I can only assume, is anticipation of all the OREO's he is about to go indulge in. I know it really makes me want some.
Posted by Promotional Products Blogger at 6:19 AM
Wednesday, March 11, 2009
With foreclosures happening more and more frequently across the nation, not only are people losing their belongings and homes, but many are losing their pets as well. Pounds are hitting their maximum capacity and need people to adopt pets more then ever. This guerrilla marketing promotion from the Humane Society helped raise awareness about pet adoption in North Carolina. Even though the thought of families having to give up their pets is upsetting, hopefully some good came from these signs.
Posted by Promotional Products Blogger at 9:35 AM
Wednesday, March 4, 2009
(via: Kelly Asher)
These bikini-clad girls marketed the 24th annual Winter Music Festival down in South Beach, Florida. The WMF takes place at the end of March down in beautiful Miami, Florida. DJs and top entertainment professionals from around the world come together to spin mixes during the 2 day event. Even though it is one of the most widely known events for artists, there really is no better way to spread the word then through hot girls in bikinis. No wonder the Festival is going on its 24th year.
Posted by Promotional Products Blogger at 6:31 AM