Everyone's a Suspect

It looks like this kid was attacked by Colonel Mustard in the bathroom with the lead pipe. But instead, this is an ingenious guerilla marketing campaign for the board game Clue. The soap is colored blood red so you feel like a real-life suspect in the ultimate mystery promotional game.

Probably the best... guerrilla promotion tactic

Carlsberg, a popular brand of European beer, garnered a lot of publicity for themselves when they littered the sidewalks of London with 10 and 20 pound notes. Each note had a word bubble coming from the Queen's mouth, stating, "Carlsberg don't do litter. But if they did it would probably be the best litter in the world," playing off their tagline, "probably the best...." Since they only spent about 5000 pounds, this left plenty of money left over to make those promotional glasses, coasters , and other bar accessories you find in the pubs.

An Icy Mirage

In the midst of a sweltering subway, one can imagine churning down the hills of Alberta with this guerilla marketing campaign. The province of Alberta, Canada, used this clever poster and floor design to entice families and dare devils alike to journey the slopes of Canada.

Guerilla Job Hunters

In today's world, even well-qualified, well-educated, professional job applicants are getting rejected right and left. On popular classified web site craigslist some employers claim to receive well over 300 replies per ad. With this intense competition, job hunters are resorting to guerilla marketing techniques to help them stand out from the crowd.

One woman paid $1,000 for a billboard that had her picture, contact information, and the words "Hire Me!" - she received over 300 responses from employers. Another woman sent a logo coffee mug to three prospective employees with a note that said "Will you meet me for coffee?" She ended up getting a job offer from one of the employers. However, be careful with how you market yourself. Over 50 percent of marketing executives claimed that guerilla job applicants were "unprofessonal."

Bojangles' Biscuit Carousel

Bojangles' Famous Chicken 'n' Biscuits recently thought of turning a baggage carousel at Charlotte Douglass International Airport in North Carolina into a guerrilla marketing promotion by creating a conveyor belt of fresh biscuits when the carousel is in operation. The campaign uses promotional decals of biscuits applied to the luggage carousel and created a makeshift oven by applying a promotional sticker of a Bojangles oven over the carousel's wall opening. Hopefully, travellers don't think of grandma's homemade biscuits before Bojangles' as they see Conveyor Belt B churning out mass produced biscuits.

Australian Childhood Foundation Guerrilla Ad

This is one of the creepiest guerrilla ads I've ever come across, but it sends the message. The Australian Childhood Foundation launched its Stop Child Abuse Now campaign by strategically scattering child sized mannequins in Melbourne's busiest districts and pasting a poster over them, only leaving their feet and legs uncovered. On a wall of 2-D posters, this custom promotional poster definitely "stood out."