Via I Beleive in Advertising
This is a cute promotion for Alteco Super Glue! As you can see, they put a gigantic bottle of super glue on the bridge to make it seem like that's what holds it together. It reminds me a lot of the Kinkos ad I mentioned earlier, with oversized promotional office supplies, but the placement of this glue bottle is a lot more relevant then the placement of that custom highlighter. Hopefully this bridge is actually stable-- not like that one that collapsed in the midwest a few years back-- or Alteco could have huge PR problems in the future.
Tuesday, June 30, 2009
Posted by Promotional Products Blogger at 5:56 AM
Monday, June 29, 2009
Those crazy Europeans are always thinking of something wacky-- just look at this promotional hat! Instead of just creating some custom glasses or coasters to leave in the bar, they created a print ad people actually wear. Touche Super Liquor, touche.
Posted by Promotional Products Blogger at 5:54 AM
Friday, June 26, 2009
Via Guerrilla Communications
I just stumbled across this guerrilla promotion by Travelers Insurance, and I really like it a lot! They put a whole bunch of their iconic red promotional umbrellas around to remind their customers that they are protected no matter the weather. It's definitely eye catching! But I wonder if there was some kind of promotional sign or sticker to explain-- I don't know that everyone would automatically realize it was an insurance promotion!
Posted by Promotional Products Blogger at 6:29 AM
Thursday, June 25, 2009
Via I Believe in Advertising
I really like these promotional stickers! They make a really poignant statement in favor of peace, and I'm sure they would catch my attention if I was walking down the street and saw them on a pole. I wonder how easily this idea could translate to other executions, like a promotional poster or billboard.
Posted by Promotional Products Blogger at 7:30 AM
Wednesday, June 24, 2009
Via I Believe in Advertising
I know I posted somewhat recently about promotional towels, but I liked this idea too much not to mention it. DraftFCB Auckland gave out towels shaped like a puddle of blood at beaches in the UK to promote a new show called "Weekend Murders." The people laying on the towels-- especially the ones face down-- really do look like they have been stabbed or something! It really would have amplified they effect if they had given out promotional pocket knives as well.
Posted by Promotional Products Blogger at 5:20 AM
Tuesday, June 23, 2009
More signage! These promotional signs were placed on the back of bus seats in Switzerland to promote a Christian organization working to abolish torture. Although ads like this have been done before, they create more of an impact than giving out a custom pen or key chain. I feel like this idea could be translated into a neat promotional T-shirt or shopping tote though, and that I'd like to see.
Posted by Promotional Products Blogger at 5:49 AM
Monday, June 22, 2009
These promotional signs were put up around Brazil just before New Years to promote a brand of custom chocolate and let consumers express their New Years wish. It's definitely a unique and effective way to allow consumers to connect with the brand!
Posted by Promotional Products Blogger at 5:59 AM
Friday, June 19, 2009
This promotion is really cute-- an Italian antacid company gave away branded yo-yos at local pharmacies shaped like hamburgers with the words "Don't let food repeat on you" imprinted on the back. A lot of times it's difficult to find an effective way to advertise your product in the pharmaceutical industry when you're dealing with unpleasant bodily situations, but I think Citrosodina really hit the nail on the head with this one!
Posted by Promotional Products Blogger at 6:32 AM
Thursday, June 18, 2009
I found this picture at Ads of the World, and I thought it was super neat! A clothing store in Brazil enlisted in a company to make a branded calendar for them. The company got really creative and ended up making calendar-themed promotional T-shirts-- fitting since it's a clothing store! They ended up being so popular that customers started asking for them and the clothing store now carries them as part of their line. Talk about a successful promotion!
Wednesday, June 17, 2009
These promotional towels for Playboy certainly catch attention, and I guess serve as a self-esteem boost for whatever girl happens to be laying on them. I guess it would only be a matter of time before Playboy comes out with custom posters so anyone can be a pin-up-- if that's your thing. For irony, I'd much rather wear a promotional sweatshirt that could still promote the brand without being half-naked.
Monday, June 15, 2009
This promotion for conservation put forth by the World Wildlife Federation is pretty clever-- showing how much you deplete the rainforest by using these custom towels. But shouldn't they have found a way to incorporate their conservation message on bottles of promotional hand sanitizer, which are much more eco-friendly to begin with?
Posted by Promotional Products Blogger at 6:13 AM
Friday, June 12, 2009
I saw this picture on a French blog for guerrilla marketing and thought it was a neat idea. The South African national electricity commission gave these promoitonal mugs to large businesses in order to combat electricity shortages that resulted in rolling blackouts. When the mugs are filled with hot water (or coffee!), the mugs turn from black to white, revealing a message about conservation. It's certainly a better promotion than if the electricity commission had given them custom USB drives or promotional electronic product-- while they are relevant for businesses, their use certainly wouldn't encourage conservation!
Wednesday, June 10, 2009
This is one serious promotional highlighter. It's a pretty good promotion for Kinkos, because it definitely catches the eye. There's actually a lot you can do in a city with oversized office supplies, so I hope they capitalized on this idea by sprinkling large promotional pens, pencils and paper clips on other street corners as well.
Monday, June 8, 2009
Unique posters seem to be a guerrilla marketing staple, but this one really catches your eye. It was intentionally placed on street corners of busy cities; I'm sure I probably wouldn't have noticed it until I almost stepped on the (fake) kid. Non-profits always seem to come up with really unique efforts that really hit home and make you think. I wonder what other tactics they've used-- they could probably do something with promotional toys that would have a huge impact because it ties in so well with children.
Friday, June 5, 2009
I came across this picture on this blog, and I couldn't help but laugh. It doesn't explain what it is, but it's clearly a guerrilla effort put forth by McDonalds somewhere in Asia. I hope they threw some promotional T shirts or backpacks on statues of people to generate some extra buzz. Even if they were afraid people would steal them, they'd be using them, giving the brand more visibility. Not that McDonalds needs that, I guess. But it's still cheaper than making a statue of a soda cup.
Wednesday, June 3, 2009
This tactic by Virgin Airlines definitely turned heads-- to raise awareness about airfare deals, Virgin placed promotional suitcases with various historical statues around London to show that "everyone is going on a Virgin holiday." It makes me wonder where they would go on holiday if they weren't large hunks of stone. To really have made the effort hit home, they could have also put personal travel kits in public restrooms around the city-- branded with the Virgin logo, it would definitely offer an incentive to fly!
Monday, June 1, 2009
Airports are known for having lots of advertisements on the walls and jet bridges, but Zappos has capitalized on a previously unused space in a new guerrilla marketing technique. In a highly creative move relevant for their brand, they stuck a promotional sticker with their logo and "place shoes here" on the bottom of the security bins. I wonder how long it will be before another company takes advantage of this tactic by using the space to advertise their customized travel kits or unique travel bags.
Posted by Promotional Products Blogger at 9:01 AM